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John Haynsworth
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John Haynsworth said...
That actually couldn't be further from the intention. The initial reason the change to the format of the show was to cut down the length of what was an hour or longer podcast. The show was broken up within that hour into (typically) three topics, so that's how we arrived at our current format.
We're on a new hosting platform now, but our former host allowed us to view the actual time spent listening to the shows, and we found that we lost listeners as the show progressed. The attention span of the internet/podcast audience doesn't really lend itself to an hour-long show.
With three shorter segments, we get better involvement from a listener standpoint.
Additionally, we only have the privilege of working with Tony and Roger for one day per week. A three-segment format allows us to get more usage out of the time spent with those co-hosts.
The show generates good traffic, but not so great that spreading it out over three web pages is so profitable from a cost-per-view standpoint with our advertising partners.
Now, you do bring up an interesting issue. We've found that three segments works well for most based on additional feedback since we moved to that format, but I'm sure we could offer the entire show as an hour-long segment. Having a segment that we can run each day for three days works well on our homepage, but we could look at making the entire show available through our premium member board here on Rockne's Roundtable. That certainly isn't unreasonable, and we appreciate your feedback.
BGI Radio: "The Irish Huddle" Pt. 1